Cause Advertising Opportunity: Saving Our Children Campaign.
Is the Saving Our Children Campaign really the Best Cause Advertising Opportunity available today?
First, What is Cause Advertising?
Cause advertising is a marketing strategy that involves promoting a social or environmental cause as part of an advertising campaign for a product or service. The goal of cause advertising is to not only promote the product or service but also demonstrate the company’s commitment to social responsibility.
Cause advertising typically involves partnering with an organization to support a specific cause. The advertising campaign features messaging that highlights the issue the cause is addressing, the impact of the nonprofit’s work, and the ways in which the company is contributing to the cause.
Cause advertising can be a powerful tool for companies to connect with consumers who value social responsibility. By aligning themselves with a cause, companies can differentiate themselves from their competitors and build goodwill with consumers who appreciate their efforts to make a positive impact on the world.
Why Saving Our Children Campaign is a Cause Advertising Opportunity
Great question! Let me share with you what we do and how we support our sponsors, whom we refer to as partners because their contribution is essential to the success of our program.
The Saving Our Children Campaign collaborates with businesses to tackle one of the most significant issues of our time, protecting our children, while also offering valuable marketing exposure for our partners.
Consider this: A recent study found that 50% of children do not use drugs when they receive the proper education, yet 50% of children do not receive the education they need. Our aim is to reach the 50% who lack the necessary education to make informed decisions about a potentially life-threatening issue.
We accomplish this by using multimedia campaigns and educational films that show the consequences of drug use in tangible terms, rather than relying on fear tactics.
As we promote our content, our partners receive exposure through television broadcasts, online ads, radio spots, social media, newspapers, and publicity campaigns. In addition, partners are featured in community presentations, direct mail campaigns, posters, and promotional materials.
Furthermore, our partners receive a community service award certificate to demonstrate their dedication to safeguarding children and enhancing their reputation within the community.
We offer five levels of sponsorship for businesses: Full, Regional, Community, Local, and Business, each with unique benefits. Here is a list of the benefits included:
Your Business Promoted in Broadcast and Online. The most powerful part of our campaigns is our ability to reach wide-ranging audiences with our broadcasts and online feature programs. Depending on the sponsorship level you choose, we may produce a 10 or 30-second advertisement to be featured during the initial broadcast of our program, as well as online for a full year.
Your Business Promoted in the Comic Book. As a vital component of our campaign, we are publishing a graphic novel that will appeal to those without internet access or who missed the broadcast. This comic will convey the same message as the television program. Inside covers can be made available for an additional fee.
Your Business Promoted in TV Spots. As we promote the campaign on television, we will feature your business as one of the organizations dedicated to safeguarding our children and community. This will be accomplished by prominently displaying your logo in our TV spots.
Your Business Promoted in Radio Spots. In the week leading up to the broadcast, we will promote the campaign on radio and recognize your business as one of our esteemed sponsors, commending your contribution and commitment to protecting our children and community.
Your Business Promoted on the Internet, including our site SavingOurChildrenCampaign.com. Your business will be prominently featured on our website, as well as on other websites of organizations that are interested in promoting the campaign. In their promotion, they will include information about your company.
Your business promoted on social media platforms such as Facebook, Twitter, YouTube, Pinterest, TikTok, and other relevant channels. We recognize the importance of social media advertising in today’s business world and believe it is crucial for the success of your business. We will continue to promote the campaign alongside your business, taking advantage of opportunities as they arise.
Your Business Promoted in Newspaper Ads, both traditional and electronic editions throughout your region. We will also promote your business in hundreds of specialty newsletters, blogs, and other publications that cater to specific interest groups. Through these ads and announcements, we will announce your commitment to our cause to their audiences.
Your Business Promoted in Publicity Campaigns. As we promote the campaign through the press and other media partners, we will showcase your business as a community-minded organization. This will help to enhance your reputation and create goodwill within the community.
Your Business Promoted in Community Presentations. As we personally promote the campaign to hundreds of businesses and other groups, we often mention our promotional partners who have already committed to the cause of protecting our children.
Your Business Promoted in Direct Mail Campaign. We will publicize your business in hundreds of letters and postcards that will be sent out to area schools, businesses, civic groups, and service clubs to promote the show.
Your Business Promoted on Posters. We will create attractive posters to announce the show, which will be placed in promotional partner locations and other high-visibility areas. These posters will also feature your business’s commitment to the community.
Your Business Promoted in the Credit Role of the movie. At the end of the film and for years to come, your business will be acknowledged in the credit roll for your contribution and commitment to our children and community. This opportunity is limited to early signups, so act now to ensure your business is included in the credit roll.
Your Business Promoted in Handouts and Other Promotional Materials. We will include your business name in the thousands of downloaded discussion guides that will be accessed by teachers, parents, and students. The earlier you get involved, the greater your exposure will be, so sign up now to take advantage of this opportunity.
You Will Receive a Community Service Award Certificate that recognizes your commitment to protecting the children of our community. Display this certificate with pride, and you can increase customer loyalty by showing your customers and prospective customers that your business is dedicated to making a positive impact. By displaying this certificate, you will attract new customers who value community involvement.
Promotional fees vary depending on the size of the market area each campaign is covering. Fees are also 100% tax deductible as an advertising expense.
For more information about this cause advertising opportunity, email us.
We are not a charity but we are addressing one of the most important issues of our times.
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